The Definition of Genius

To promote the yearly Leveraging Genius Conference, we wanted to create a light-touch video for social media that could speak to and intrigue a large audience.

We were inspired to tell the story of how the word “genius” was defined through the ages, ending with the Gap International theory of the word. Taking our identifiable Genius conference icon and animating it through an abstract idea of the path to Genius was a simple and effective way to engage existing and potential audiences.